233 – How Your Business Model Impacts Your Marketing and the Money You Make
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are discussing your business model and how to choose the right one for you. Plus, we’re looking at the direct impact your business model has on your marketing choices....
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232 – How to Monetise Your Podcast Even if You Don’t Have a Huge Audience – with Omar Zenhom
Whether you have a podcast, or you’re thinking about creating one, or even if you may never have a podcast but you create regular content that you would like to monetise in some way… today’s episode is for you!...
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231 – Email Marketing – Navigating The Biggest Change in 20 Years with Cheryl Rerick
BIG changes are coming that will impact every business that uses email marketing. In this episode, your hosts, Suzi Dafnis and Michelle Falzon speak to email automation expert, Cheryl Rerick, about the looming changes being made by Google, Yahoo,...
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230 – The 3-Word Mantra For Marketing Breakthroughs
In this episode, we’re sharing a MANTRA that is making a BIG difference with our students and clients when it comes to having a Marketing Breakthrough. Sometimes, a marketing breakthrough can be doing something new, and sometimes, it can...
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229 – Own Your Niche
Your niche is the market you serve. And we’ve all heard the advice that “you’ve got to have a niche.” But it’s not enough to have a super clear niche and really great messaging that speaks directly to them....
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228 – When and How To Offer a VIP Ticket Option for Your Online Course, Challenge or Program
One tactic that could be really helpful for you if you are offering an online course, a challenge, a live event or some other kind of workshop or program is to offer a VIP Ticket Option. If you’re not...
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227 – Content Marketing: Is 10X Easier than 2X?
Over the years there’s been a lot of buzz around this idea of “10X-ing.” And with the release of the book “10X is Easier Than 2X” by Dan Sullivan and Dr Benjamin Hardy Suzi and Michelle got to thinking...
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226 – Best Books for Content Marketers – 2024 Edition
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more...
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225 – How We Produce This Podcast
Well, it’s episode 225 and we figured it was about time we shared how we produce this podcast! Your hosts Suzi Dafnis and Michelle Falzon have had numerous questions from listeners over the years about various aspects of the...
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224 – Exploding Mountains! (When To Stop Offering a Product or Service)
This episode is all about Exploding Mountains. Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!). Listen...
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223 – Going from Reactive to Proactive Marketing
Proactive marketing involves anticipating future trends, your customer needs, and market changes and strategically planning your marketing in advance so you can achieve the goals you really want to achieve. Whereas reactive marketing can mean you never really get...
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222 – The Power of an MVP
MVP stands for Minimum Viable Product and it’s all about getting to market with the bare essentials of your product or program and testing the idea is actually what the market wants, BEFORE you over invest and create the...
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